Overview
We work with you to first determine your overall goals, and the long term path to those goals. Then we unsure that your site is ready and has sufficiently optimized landing pages for the PPC campaign. Then we set to work, creating or optimizing ad copy, doing the keyword research and refinement, and implementing the customer targeting strategies that are right for you and your business.
Pay Per Click Optimization
We send you only truly qualified traffic. By using keyword research in line with your customer strategy, and careful testing, we find the keywords that perform for you, and drive you traffic that converts into sales.
Communication
Making a PPC campaign profitable requires working together as a team. Although we may know a lot about what keywords convert, and how to improve your ads and your landing pages, you know your customers better than anyone. That's why communication is a key part of our successful campaigns. We focus on keeping you informed, and being proactive in keeping open communication. We are here to help you!
Adwords API
If integrating your PPC spend and leads or sales into an existing product of yours is required, we can work with your technical crew and get the job done. We have experience with the Adwords API, and have used it to get the daily data from Google Adwords, and integrate it into client's custom back-end products. This makes for great executive reports, and makes it easy for many people in your organization to tell how your Adwords spend is effecting your bottom line.
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